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This list is the culmination of research done by myself and others into the various brand names that appeared on instruments in the 20th cen...

Kay, Harmony, and Regal Brand Names In the 20th Century

This list is the culmination of research done by myself and others into the various brand names that appeared on instruments in the 20th century. Sources and more info can be found on the respective manufacturer pages. Not all of this information is mine, a lot of it I have compiled. Credits go to JediStar.com, Harmony.DeMont.com, Jake Wildwood, and more

Brand
Distributor
Built By
Years Active
Notes
Kay
Harmony
Regal
A. Rogers
Selmer UK
Y
1940s
Airline
Montgomery Ward
Y
Y
1958-1968
Alamo
Purchased parts from Kay
Aloha
Y
Ambassador
Y
Y
Arch Kraft
Vitak-Elsnic co
Y
1933-1937
Armstrong
Y
1940s
Barclay
Unity Buying Service
Y
Beltone
Sorkin Music Co
Y
kayvintagereissue.com claims distribution by “Monroe or P&H”
Biltmore
Vitak-Elsnic
Y
Broman
Broman
Y
1940s
Bruno
Y
Buckeye
Y
Carelli
Y
Catalina
Abercrombie and Fitch
Y
Not to be confused with the Harmony Catalina model archtop
Columbian
Selmer UK
Y
Commander
Aldens
Y
Continental
Continental Music Company
Y
1929-late 1940s
Coronado
Gamble-Skogmo
Y
1960s
Crest
Sears
Y
Late 1930s
Custom Kraft
St Louis Music Co
Y
Y
1930s-1968
El Rancho
Sorkin Music Co
Y
Late 1950s
Western motif
Encore
Y
1940s-1950s
Esquire
Selmer Indiana
Y
Y
1938
Fascinator
Y
Fender
Y
1970s
Fischer
Carl Fischer Catalog
Y
Y
1929-1936
1950s
Also seen branded “Carl Fischer”
Franklin
Franklin Music House
Y
1930s
Futuramic
Y
1950s
Space age motif
Gagliano
Y
Y
Galaxy
Y
Galiano
Y
Y
Y
Gaylord
Y
Gretsch
Y
Y
Wartime 1940s
Groehsl
1918-1921
Absorbed by Stromberg-Voisinet
Heath
Heathkit
Y
Primarily electric
Holiday
Aldens
Y
Y
1960s
Hollywood
Schireson Brothers
Y
1933
Commonly mispelled as “Shireson”
Jay Johnson
Y
Kamico
Kay
Y
1947-1951
Budget line of Kay instruments
Kay Kraft
Y
1927-1937
Venetian style
Kaywood
Y
1934
Wooden resonators
Lark Jr
Y
Y
1930s-1950s
Music-note inlays on the Harmony models
Lee Gibbs / Concertone
Montgomery Ward
Y
Y
1914-1930s
Liberty
Y
Post-War 1940s
Patriotic red-white-blue motif
Lombardi
Y
1930s-1940s
Also known as Nobility
Manhattan
Selmer Indiana
Y
Marathon
Southland Musical Merchandise Co
Y
1950s
Marvel
Peter Sorkin Co
Y
Y
1940s-1970s
Marveltone
Y
Y
1930s
No apparent relation to the ‘Marvel’ line
Marwin
Barth-Feinberg
Y
Possible
1940s-1950s
Master Art
Y
Mayflower
Stromberg-Voisinet
Y
1920s
McKinney
Y
Melody King
Bronson Music Co
Y
Y
Post 1931
Minerva
Eaton’s Canada
Y
Mitchel
Y
Montclair
Y
Y
1950s-1960s
Nobility
Y
1930s-1940s
Also labelled as Lombardi
Oahu
Oahu Publishing Company
Y
Y
1927-1938
Old Kraftsman
Spiegel
Y
1942
Opus
Y
1974-1975
Orpheum
Montgomery Ward
Y
1930s-1950s
Paramount
William Lange Banjo Co
Y
Y
Penncrest
J.C. Penney
Y
1950s-1960s
Playtime
Sears
Y
1940s
Prairie Voice
Calgary Stampede
Y
Premier
Y
Y
Regal
Y
Y
Y
Kay-built in the 1930s
Harmony-built post 1954
Rex
Gretsch Catalog (1948)
Y
Y
1930s-1940s
Rhapsody
Y
Royalist
RCA Victor
Y
Serenader
Buegeleisen and Jacobson
Y
Y
S. S. Maxwell
Y
Y
1930s
Sherwood
Montgomery Ward
Y
1940s-1960s
Sierra
Y
Silvertone
Sears
Y
Y
Y
Most common brand.
Italian-built models exist from the 60s
Sonata
Y
1940s
S. S. Stewart
Buegeleisen and Jacobson
Y
Y
1930s-1950s
Sterling
Tonk Brothers
Y
1930s
Stromberg
Y
1921-1932
Supertone
Sears
Y
Y
1914-1941
Suprema
Eaton’s Canada
Y
Y
1930s
Supro
Y
1960s
“P.S. Supros were only built by Kay for about 2 years at the very end of their existence.” - Greg Z
Sylvia
Y
Telleno
Y
Tone King
Y
Tonk
Tonk Brothers Co
Till 1938
Tower
Y
Truetone
Western Auto
Y
Y
1950s-1960s
Vega
Y
Vibratone
St Louis Music Co
Y
Y
Resonator models exist
Vita Uke
Y
Roy Smeck endorsement
Wabash
David Wexler Company
Y
Walters
Y
1930s-1950s
Ward
Montgomery Ward
Y
1925-1961
Webster
Y
Y
1940s-1950s
Weymann
Y
Windsor
Montgomery Ward
Y
Y
Wizard
Y
References to these instruments only appear from South Africa

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Be excellent to each other dudes